Emma Laurent
Senior Product Manager | B2B SaaS & Platform
Amsterdam, Netherlands
Summary
Senior Product Manager with 8+ years driving product strategy and delivery for B2B SaaS platforms. Proven track record of taking products from discovery to scale, aligning engineering, design, data, and go-to-market around measurable outcomes, and turning customer insight into roadmaps that move activation, retention, and revenue.
Experience
Senior Product Manager · Mollie
Apr 2021 – Present
- Own a core product area of a B2B SaaS platform serving 10,000+ business users; set strategy and roadmap end-to-end.
- Led discovery and delivery of a self-serve activation flow that grew activation 28% and cut churn 15% within two quarters.
- Ran a continuous experimentation program (A/B tests, feature flags) that lifted core-funnel conversion by 22%.
- Aligned engineering, design, data, and GTM around quarterly OKRs.
Product Manager · Booking.com
May 2018 – Mar 2021
- Managed the full lifecycle of partner-facing features from concept to launch with a squad of 6 engineers and 1 designer.
- Shipped an onboarding redesign that cut time-to-value 40% and lifted trial-to-paid conversion 18%.
Education
MSc Business Administration (Strategy & Innovation)
Rotterdam School of Management, Erasmus University · 2014 – 2016
BSc Industrial Engineering & Management
University of Twente · 2011 – 2014
Certifications
- Certified Scrum Product Owner (CSPO)
- Reforge — Product Strategy
- Pragmatic Institute — Foundations
Skills
Product: Strategy · Roadmapping · Discovery · Prioritization (RICE) · OKRs · A/B Testing
Data & Tools: SQL · Amplitude · Mixpanel · Looker · Jira · Figma
Leadership: Cross-functional Leadership · Stakeholder Management · Product Storytelling