Valentina Rossi
AI Knowledge Strategist
Buenos Aires, Argentina
Summary
Content strategist and technical programme manager with 9 years in customer-facing product support, now specialising in generative AI. Owns the help-content ecosystem behind an assistant handling 40k questions a month, and built the grounding and review process that cut wrong answers by 71%. Comfortable writing the content, designing the prompts, and reading the evaluation results.
Experience
AI Knowledge Strategist · Latamly Ads Platform
Feb 2024 – Present
- Own the content strategy for the advertiser help ecosystem, aligned to quarterly product roadmaps across four surfaces — help centre, in-product guidance, chat assistant and video.
- Mapped the top 300 advertiser intents to specific content solutions, then rewrote or retired 1,900 articles so each intent had exactly one authoritative answer.
- Designed and iterated the prompts behind the support assistant, introducing mandatory source grounding and citation; measured wrong-answer rate fell from 12% to 3.5% across 40k monthly queries.
- Built the weekly model-behaviour review with engineering and support leads — sampled transcripts, logged hallucinations and grounding failures, and fed fixes back into content and prompts.
- Defined the escalation boundary: billing disputes, policy enforcement and account suspension were deliberately excluded from automated answers and routed to humans.
- Led content localisation into Spanish and Portuguese for six markets, working with three agencies against a fixed product-launch schedule.
Technical Programme Manager, Customer Content · Corriente Digital
Jun 2020 – Jan 2024
- Ran the support content programme for a 1.2M-user advertising product, coordinating product, engineering and support across three release trains.
- Introduced content analytics — search-exit rate, article deflection, time-to-resolution — and used them to cut ticket volume 24% in a year.
- Rebuilt onboarding documentation around the top ten new-advertiser tasks, reducing time-to-first-campaign from 11 days to 6.
- Wrote lightweight Python and SQL to pull search and support data directly, rather than waiting on analyst cycles.
Customer Solutions Specialist · Corriente Digital
Sep 2017 – May 2020
- Supported mid-market advertisers on campaign setup, tracking and troubleshooting, handling escalations across LATAM.
- Authored the internal troubleshooting playbook adopted by a 40-person support team.
Education
MSc Business Analytics
Universidad Torcuato Di Tella · 2018 – 2020
Licenciatura in Communication Sciences
Universidad de Buenos Aires · 2012 – 2016
Certifications
- Google Ads Search Certification
- Google Cloud — Generative AI Fundamentals
Skills
AI & Guardrails: Prompt Engineering · Grounding & Citation · Hallucination Mitigation · Model Behaviour Monitoring · Retrieval-Augmented Generation
Content: Content Strategy · User Intent Mapping · Information Architecture · Taxonomy Design · Localisation
Analytics: Content Analytics · SQL · Python · A/B Testing · Deflection Measurement
Delivery: Technical Programme Management · Cross-Functional Leadership · Roadmap Alignment · Vendor Management