Resume Example & Template

Digital Marketing Manager Resume Example

What the role involves, a real resume example, and what employers look for — then build your own in minutes.

Build your Digital Marketing Manager resume

What is a Digital Marketing Manager?

A Digital Marketing Manager plans and runs a company’s online marketing across channels — paid advertising, SEO, content, email, and social — to drive awareness, leads, and revenue. They own budgets, set the channel strategy, and are accountable for the numbers: traffic, conversion, cost-per-acquisition (CAC), and ROI.

The role is deeply data-driven. Strong digital marketers turn analytics into decisions — reallocating spend to the highest-return channels, running experiments, and optimizing the full funnel from first click to retained customer. They blend creative instinct with rigorous measurement.

Key skills for a Digital Marketing Manager resume

  • Performance marketing (Google Ads, Meta, TikTok)
  • SEO & SEM
  • Analytics & attribution (GA4, Looker)
  • Email & lifecycle / CRM (HubSpot)
  • Content & social strategy
  • Conversion-rate optimization & A/B testing
  • Budget management & ROI reporting
  • Copywriting & landing-page optimization

Digital Marketing Manager resume example

Sophie Martin

Digital Marketing Manager | Growth & Performance

Amsterdam, Netherlands

Summary

Digital marketing manager with 7+ years driving growth across performance, content, and lifecycle channels. Owns multi-channel strategy and budgets, turns data into pipeline, and scales campaigns that lower CAC and grow revenue. Fluent across paid, SEO, email, and analytics.

Experience

Digital Marketing Manager · HelloFresh

Jan 2021 – Present

  • Own a €2M+ multi-channel budget (Google, Meta, TikTok) — scaled acquisition while cutting CAC 24% YoY.
  • Lead SEO and content strategy that grew organic traffic 3x and non-brand conversions 45%.
  • Built lifecycle email/CRM flows (HubSpot) that lifted retention and repeat-purchase revenue 18%.

Growth Marketing Specialist · WeTransfer

Mar 2018 – Dec 2020

  • Ran full-funnel paid and A/B testing programs; improved landing-page conversion 30%.
  • Managed analytics and attribution (GA4, Looker) to reallocate spend toward highest-ROI channels.

Education

MSc Marketing / Business Administration

Vrije Universiteit Amsterdam · 2014 – 2016

BSc Communication & Media

University of Groningen · 2011 – 2014

Certifications

  • Google Ads Certification
  • HubSpot Inbound Marketing
  • Meta Certified Media Buying Professional

Skills

Performance: Google Ads · Meta Ads · SEO/SEM · TikTok Ads · CRO

Analytics: GA4 · Looker · HubSpot · Attribution · A/B Testing

Lifecycle & Content: Email/CRM · Content Strategy · Landing Pages · Copywriting

Use this as your starting point

How to write a Digital Marketing Manager resume that stands out

  • Lead with metrics — CAC reduced, ROAS, traffic and conversion growth, revenue influenced. Marketing hiring is numbers-first.
  • Name your channels and tools (Google Ads, Meta, GA4, HubSpot); ATS and hiring managers match on them.
  • Show budget ownership and scale — a €2M budget managed reads very differently from “ran some campaigns.”
  • Demonstrate full-funnel thinking: acquisition, conversion, and retention, not just top-of-funnel.
  • Include a mix of paid, organic, and lifecycle work to show breadth.

Digital Marketing Manager resume — FAQ

What does a Digital Marketing Manager do?

A Digital Marketing Manager owns a company’s online marketing across paid, SEO, content, email, and social. They set channel strategy, manage budgets, and are accountable for outcomes — traffic, leads, conversion, CAC, and ROI — using analytics to continuously optimize the funnel.

What skills do you need to be a Digital Marketing Manager?

Performance marketing (Google/Meta ads), SEO/SEM, analytics and attribution (GA4), email and lifecycle/CRM, content and social strategy, and conversion optimization — plus budget management, experimentation, and strong reporting. It’s a blend of creative and data skills.

How do I write a Digital Marketing Manager resume?

Lead with a results-focused summary, then pair each responsibility with a metric (CAC, ROAS, traffic, revenue). List the exact channels and tools you use, show budget ownership and scale, and demonstrate full-funnel impact. Keep it ATS-safe with clean formatting.

What should a Digital Marketing Manager resume include?

A metrics-driven summary, experience bullets tying campaigns to results, a skills section naming channels and tools, education, and relevant certifications (Google Ads, HubSpot, Meta Blueprint). Real text over graphics so ATS reads your keywords.

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